Cincinnati Casino Name Change
CINCINNATI - It won’t be just the name that changes when Horseshoe Casino Cincinnati becomes Jack Cincinnati Casino in June. Operators will invest in new slot-machine products and may expand the number of restaurants in the facility. They’re also more open to building an on-site hotel.
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“We don’t go into these businesses to stand pat or be caretakers,” said Matt Cullen, CEO of Jack Entertainment LLC in Detroit. “We want to continue to grow and provide opportunities for our team members and guests. So, we’re going to keep our eyes open and make investments where it makes sense to achieve those goals.”
The casino’s two new leaders announced the change — and several others — at a meeting for tribal citizens last week. The meeting, a video of which was posted to the tribe’s Facebook page. But there will be one change that may affect regulars at the casinos: Gamblers at the Cleveland and Cincinnati casinos will no longer be able to take part in Caesars’ customer loyalty program. Ohio's Horseshoe Casinos in Cincinnati and Cleveland will be renamed this year. They were owned by Caesar's Entertainment, which sold them to the original developer last year. CEO Matt Cullen. Rock Gaming changing name to Jack Cincinnati Casino. The Cincinnati casino features 123 table games and 1,969 slot machines. The slots brought in the majority of its revenue last month — $10.3. The new name reflects a new company, without connections to Caesars Entertainment Corp. That will be perhaps the most visible change. Will become JACK Cincinnati Casino in June.
Cullen runs the former Rock Gaming companies owned by Quicken Loans founder Dan Gilbert, including Horseshoe casinos in Cincinnati and Cleveland and the Greek Town Casino-Hotel in Detroit. All three will be rebranded as Jack casinos by the end of this year. So will the ThistleDown racino near Cleveland.
Gilbert’s Ohio casino properties are phasing out a management agreement with Horseshoe parent, Caesar’s Entertainment, after buying out out the Las Vegas company’s 20 percent ownership stake in Cincinnati and Cleveland.
A crowded Cincinnati casino market has made life rough for casino operators in recent years. Horseshoe quickly became the market leader in Cincinnati, with $217 million in first-year revenue after opening in March 2013. But it never got close to the $300 million goal it established prior to opening.
Jack Entertainment aims to change that by investing $40 million in the rebranding effort, including several million in Cincinnati, Cullen said. In addition to signage and new uniforms, the casino will invest in non-gaming amenities like restaurants and concerts.
“We have the newest and best full-service casino in the marketplace and we’re very proud of our non-gaming amenities,” Cullen said. “But we think we can even take it up a notch.”
Cullen said the new Jack Cincinnati Casino will look for local and national restaurant concepts that could replace Jack Binion and complement its other dining options. Those include Jimmy Buffett’s Margaritaville, Bobby’s Burger Palace and The Spread Buffet. One option is to replace Jack Binion with more than one restaurant.
“We certainly have capacity for more and we’re evaluating it,” he said. “What we want to have is the best and most fun kind of place we can find.”
On the technology front, Jack Entertainment announced a new contract Thursday with Scientific Gaming Corp. to install a new suite of Bally Systems slot machines that can send individual promotional messages to frequent customers. The system is designed to complement the casino’s new loyalty program, which Cullen describes as a “four-level” reward system that “accrues benefits faster than any other program.”
But perhaps the biggest change in the casino’s operating approach involves its long-term view on the hotel business.
When the Horseshoe Casino Cincinnati opened in 2013, Gilbert promised not to build his own hotel on the site – opting instead to boost the Downtown hotel industry by booking blocks of rooms for its out-of-town guests.
But “lots of things are changing in that regard, ” Cullen said. “There’s lots of new hotel product.”
Since the Horseshoe property opened in March 2013, Cincinnati’s central business district added three new hotels with 572 rooms. Three more hotels with 393 rooms are in the pipeline, aiming to be open by next summer. More than 1,000 Downtown hotel rooms have been renovated.
Total hotel revenue in the 45202 zip code increased 38 percent to $118.6 billion between 2012 and 2015, according to STR, a data and analytics company.
“The market has changed in a very positive way,” Cullen said. Building an on-site hotel “didn’t make any sense at the time. It could make sense in the future, but we’re not doing anything with it now.”
New Hours
Q. What are the new hours for Miami Valley Gaming?
A. The Governor's Curfew Directive starts today at 10pm. MVG will be open 6am - 10pm daily starting Friday November 20th. Please follow us on social media for any updates or changes.
The Gift Shop and Coat Check are open
Hours: 11AM to 8PM Sunday through Thursday and 11AM to 10PM Friday & Saturday.
Valet parking is still closed at this time.
Health & Safety
Q. Do I have to wear a mask to enter Miami Valley Gaming?
A. Yes, all guests wishing to enter Miami Valley Gaming must wear a mask. These facial coverings must snuggly fit over your chin, mouth and nose. If you do not have a mask, our friendly MVG team members will give you one.
Please wear your mask at all times. If you are smoking, drinking or eating, please re-apply your mask immediately after you’ve completed one of those activities.
Cincinnati Casino Name Change Application
Q. What safety changes have you made to help lessen the spread of COVID-19?
A. There are thermal scanners at the entrance for a quick, easy temperature check. If your temperature is not below 100.4 degrees MVG will provide a “cooling off” area right inside the front entrance.
Many of your favorite games are available, however, we have temporarily placed nearly half of the machines out of order to create the necessary social distancing. Social Distance floor stickers have been added in areas where guests queue. CDC and Responsible Restart Ohio signage is available for review on doors, walls, our website, stanchions, racing, cage, club and restrooms.
Every employee returning to work received enhanced COVID-19 training. Every team member at MVG is part of (participates daily in) of our Enhanced Cleaning and Sanitizing Procedures Program.
We have over 50 hand sanitizer units located throughout the gaming floor and at all entrances and high-touch locations. Glass partitions have been added to the cage, bars, restaurants, player’s club, racing desk and other employee areas to protect people.
Appropriate masks are required for all MVG team members and as well the patrons. These masks must fully cover your mouth, nose and chin. All team members are temperature checked prior to work and we’ll ask that patrons do not enter the facility if they are experiencing any of the COVID-19 symptoms.
Finally, we will continue to monitor and respond to CDC and local health guidelines to protect our team members and the public. Our goal is to lessen the spread of COVID-19. #WeAreAllInThisTogether
Q: Where can I vape?
A: All guests wishing to vape must go to either the north or south smoking patios
Q: Will wheelchairs and/or mobility scooters be available?
Cincinnati Casino Name Change Form
A: At this time wheelchairs and mobility scooters will not be available.
MVG Club/Promotional Offers
Q: What will happen to my Miami Valley Gaming, Most Valuable Gamer Club Tier Status Points for July 2020?
A: Everyone will maintain the same Tier Status they enjoyed through March 13th, 2020 until the end of the 2020. We will postpone Tier downgrades until January 1, 2021. Upgrades however will be awarded from now until the end of 2020 as you achieve the higher point levels.
Q: What will happen to my Miami Valley Gaming, Most Valuable Gamer Club Tier Status Points for January 2021?
A: All Most Valuable Gamer Club Tier Status Points from Jan 1st 2020 through December 31st 2020 will be used to calculate the January 2021 Club status. We are excited to offer extra tier point accruals to our usual 6 month earning (Jan 1st 2020 – June 30th 2020 + July 1st 2020 – December 31st 2020). Upgrades will happen as you earn enough points from now until the end of 2020
Q: Will my VLT Points or Comp Dollars expire?
A: VLT Points and Comp dollars will stay active until December 31st, 2020. However at the end of the 2020 any guest without play from January 1st 2020 to December 31st, 2020 will have their VLT Points and Comp Dollars expired. Visit the players club for assistance.
Cincinnati Casino Name Change Fee
Q: How can I find out about upcoming Miami Valley Gaming promotions and offers?
Cincinnati Casino Name Change Request
A: Please stop by Player Services to make sure we have your most up to date email on file. Continue to watch your mailbox and email inbox for exciting promotions and offers from MVG. Follow us on Facebook for chances to win great prizes as well!